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Ears Beyond: Detecting Assumed Audience

A curator is one who collects and distributes content to others. A more prominent role in our age of countless sources, these figures function as “content filters” from whom we seek the information we know holds value. The curator’s function (and existence) is dependent on trust: give us something we don’t want and risk losing our attention. Based on this relationship the curator must walk a fine line: present quality content and do so in a way that caters to the assumed audience. Who are these people, though; and how does a curator know who reads their presentations? Both crucial questionsmustbe answered by a curator and we can detect such conclusions on the basis of presentation.

How does a curator present certain stories? How is text styling used to convey tone? Consider Matt Drudge’s use of italics. After an initial headline, Drudge lists additional stories in italics and presents critical snippets of material in the article. We read these italic stories as add-ons, as entries not worthy of the headline role but which feature interesting info. In essence these stories have a “But, Wait, There’s More!” goal. Herein we can gather a sense of how Drudge perceives the use of his site. Not merely factual in presentation, the content presentation includes an entertainment dimension that shows Drudge’s perceived role. Drudge wants to entertain and seems gleeful in with his collection of stories. Drudge uses his “Drudge Report” as a collective statement on existence. Visit the Drudge Report and Matt Drudge has collected life as he sees it and, via styling, his sense of what it all means.

The use of apostrophes categories a term as unfamiliar. Using apostrophes triggers the reader to consider these terms as different and react to them with distance. Apostrophes can create distance and distinguish certain terms as belonging to the outsider. Strange terms from different races, younger generations or foreign culture can be placed in apostrophes to label them as strange. Drudge uses apostrophes to castigate terms for these goals and on the basis of this use we see additional details of perceived audience. Drudge sees his audience as older, conservatives and uses his apostrophes to distinguish material from outsiders for its differences. Casting these terms in this way caters to his assumed audience by presenting himself as “insider”, as an individual whose status involves an awareness of common language and the ability to use it.

Curation is power.


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