Safe in Saying Safely


Dare a curator violate our perspective? The internet is often presented as a land of “silos” where content suited to one’s perspectives can easily be accessed. Easy access, some argue, leaves us less interested in differing ideas and locked inside silos of understanding. Whether the internet limits our perspectives is beyond this post. What about those sources? Whether silos or simply sources, we use internet sites as resources to gain info. Whether CNN, NPR or Fox News, we trust sites to give us info and use them as access points to information.

Why do we trust these sources? Major networks hold most of their trust on the basis of history. ABC, NBC and CBS have existed since the dawn on broadcast news. “They’ve always been there” is the argument here and source for common trust. Newcomers like Fox News and

MSNBC have proven their worth through time via high-profile stories and mention in our trusted forms. If ABC, NBC or CBS mentions you we grant value to your existence and garner legitimacy. Maybe the reason Reason.tv failed was a failure to garner major network attention. Working to function as an alternative does not mean you can disregard those who you seek to defy. Function in the system to violate and, after all, where will your audience come from if not from the very sources you despise and took inspiration from.

Media authority comes gradually but once attained must be carefully maintained. Violate your audience’s expectation and the ability to go elsewhere is far too easy. There are no second changes in the media: if you suggest ulterior goals you will lose readers. Ulterior motives can exist but one must hide them very carefully and present the desired content as desired. The audience rules.

Curators must tend their flock carefully. A content creator cannot rest on content alone. Curation and presentation are two critical tools in maintaining power. The audience trusts the curator to present the info. “Maintain my perspective” is a silent mantra playing through the use of resources. Curators who maintain tone and content hold audience. Those who fail reveal their real goals or fall victim to a failure to communicate. Clarity is simple and balance is not about equal coverage. In this world a curator’s “balance” is with tone and voice. The audience isn’t interested in objectivity of coverage. Diversity of voice means death and the only objectivity desired is voice. “Stay real for me resource, “Be just who you are when I first found you.”

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