Home > Capitalism, Communication, Community, Media > Unboxing an Unboxing Trend

Unboxing an Unboxing Trend

September 3, 2014 Leave a comment Go to comments

The packaging is opened, its corners peeled and pulled and yanked from deep inside the cardboard box? The newest model cell phone. Unboxing videos are increasingly popular on Youtube. A recent article in The Dublin Review suggests marks the count at “hundreds of thousands”, though these starts are from 2006. Undoubtedly the trend of unboxing will increase as more and more consumers decide the sensations usually reserved for Christmas morning are better made for public and broadcasted for the world.

“Vicarious consumption” is a means by which the non-consumer plays the part of the consumer. When an income doesn’t allow for grand indulgences, or a spouse denies one’s joys, what is shopper self to do? Shop the windows? Load the bucket list of Amazon hopefuls?

“Unboxing videos” are the spiciest indulgence for the shopper-yet-denied.  Indulgences by proxy are common joys indulged. Glimpsing the unboxing video on Youtube we witness our fantasies yet closer. If we cannot make the purchase we can watch someone else enjoying what we want. We’ll be there soon, we hope, or maybe its the watching that’s the pleasure. Is there any greater feeling than the opening of the package? Every dream and expectation remains in possibility. The device has yet to fail and every need we see answered by the item (both realistic and fantastic) have yet to be dissolved. The gift is in the getting.

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