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Suggestions for Funding Requests

March 15, 2011 Leave a comment

Organizations seeking money are best served by framing their request as a means for advancement, not maintenance. When you ask for money, do not remind me how great you are. Rather, let me know about what you plan to do. I prefer to give money to causes aiming at greater challenges; I am less interested in helping you maintain how great you already are.

If success comes to an organization in the form of accolades it is best to use other items as sources of pride in the face of funding cuts. When your organization is being threatened with a reduction in cuts, please avoid bragging about the numerous awards you have won. Afterall, if you’re doing well maybe your success could increase with a small reduction in cuts. If the rest of the community is struggling to live more leanly than certainly your organization can struggle along with us.

Do not request funding when a major global disaster has occurred. When an earthquake and tsunami strike Japan my priorities will shift and so should your’s (especially as a news organization). I know you need money, but holding on to radio programming I like is less important when people are dying. Know where you stand in public priority and do not forget your role to the public.

Fund drives are ugly, unfortunate things. Any time an organization has to beg for funding is a time for an unseen reaming of shame. It’s a tough world, but frame your request correctly. Yes, its critical, yes you are under threat but so are we and we’d rather have you down in our hole than charged with the request to play ladder.

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