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Imitation Simulation: Jerseys, Cash and Who?

January 31, 2014 Leave a comment

Endorsed as an “authentic replica”, an athlete’s jersey is expensive fabric gold. Part gem of memory and portal to a hero, it is a piece of clothing defined through multiple points of meaning. “Did he wear it in the game?” If so its value is far greater. “Is it dirty, bloody or torn?” Such tarnish is not filth: one might see that blood as liquid, reddened gold.

These jerseys are replicas of those worn by professional athletes. Not simply generic, standard issue, they come with the name of the athlete labeled on the back. One is “buying the player’s jersey”. What purpose is there in wearing another person’s jersey? Does John Doe, wearing Lebron’s jersey work to imitate LeBron?  Is it support or something deeper?

Jerseys that are endorsed by the NBA or the specific team hold a certain level of credo. What’s marketed as “authentic” is a realistic imitation of those worn in the game. Maybe the fabric is similar or the graphics are exactly as the team desires. These jerseys are expensive; though, and imitation jerseys, not endorsed by either group, exist and sell for far less.

What do we make of these “imitations of imitations”? Do these fakeries work to destroy the market? If any jersey works than why buy the best? Is it to support the team? One would provide more assistance in buying the imitation jersey for much less and mailing the difference to the team.

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