Archive

Posts Tagged ‘podcast’

Ready Player One

April 30, 2014 Leave a comment

In this 2013 podcast, Douglas Rushkoff makes a poignant observation on how media companies curate content and present stories. He suggests that “comic relief” stories are presented to maintain a “cultural wave” of interest. He suggests that sad stories like natural disasters or other mass casualty events create a need for lighter fare. Do we follow plane crash stories with the comments of racist farmer avoiding taxes? Might a secret recording of a racist NBA team owner satiate a public drained from foreign diplomacy or missing boats?

Rushkoff suggests there is a “cultural wave” of attention that must be contained. The visual suggested is a mass of moving water that the media stirs and quells to maintain power. Maintain the water’s height and our attention is kept piqued. Bore us and the water falls and the ocean wave is smooth as silk: peaceful yes, but a bored public is a public not interested in viewing. For the media company to maintain our attention we must be engaged: emotion is attention.

This seems to suggest our society can be unified by media. Do we unite in sharing the news? How do news stories function to create a sense of shared suffering and experience. Though only a select group of people directly experienced the Boston Marathon bombings, millions of others watched the video, considered media analysis and worked to track down suspects.

Rushkoff is a keen observer of the media and our relationship with it. He urges us to be “less consumers” and more educated users of technology. He argues that we must recognize the utility of technology and steer clear of hazardous uses. His sense of consumer use of technology is one in which the user acts as brainless cog in the machine. One wonders how these skills will be developed in future generations. As newer generations use technology their relationship with these plastic tools will be very different from generations of the past. Might we worry less in the future when less experienced users of technology are fewer?

No matter our experience, one’s list of essential skills for an educated citizen has to include digital literacy. In a world where technology plays a major role in daily life it is essential that each user understands a healthy way of using tech and the significant implications that arise with every keystroke. Though the media works to keep us interested, we are individuals with choices. To understand the system is to be an intelligent user. True power is the ability to both see the games at play and make a considered choice: Do I want to play their game or is something better out there?

Advertisements
%d bloggers like this: