Symbol Drain
Just as Nixon drained the symbolic power of the two-finger peace salute, figures who embrace the symbols crafted to criticize them quickly drain symbolic power. Symbols are, by definition, an object that represents something else. They are stand-ins for bigger ideas. The peace salute, the red ribbon or the complicated matrix of patriotic emblems all work to represent a larger idea or cause. Groups utilize symbols to simplify a message and create a stamp from which to mark their work. Need to make a statement quickly or refute some absurd state? The symbol is the best bet.
And while symbols hold great meaning, their power is easily drained and erased by imitation. Embraced by one who misrepresents the cause creates a static of understanding. Dilute the message and the message is defeated. For groups who seek to eliminate their opposition the keenest tactic is to not parody the other sides imagery but instead embrace it and redefine it for their own.
Herein lies the danger of the symbol’s simplicity. While powerful and direct, the symbol’s power comes only from its lack of complicated detail. By removing detail and nuance the audience does not fully receive the ideas behind the idea. It is far easier to simply stick the decal on the car or wave the random banner. Strength in numbers, yes, but once a symbol becomes common fare its power is depleted. View the countless decals of the numbers 13.1 and one begins to be less impressed by one’s bragging of athletic prowess. One must be careful when using symbols: powerful when limited but easily depleted, our symbols are less our greatest bullets and more a sharpened jab to the brain. We may strike with solid fervor but with every continued strike the punch becomes better known and the opposition’s ability to counterattack or even disregard becomes all the more easy.
Consensus Conversations
While cultural values vary from community to community, it is society’s role to facilitate discussion and enforcement. Varied and wide-ranging, the perspectives we hold stem from numerous sources.
Perhaps a religious group believes in varied rights between the genders, or another feels that certain foods should not be eaten. These are real examples from our society that we allow to exist and often celebrate as unique features of the group. Of the Amish or other orthodox communities we recognize a unique way of living and see their existence as a sign that we live in a rational and fair society. Only tyrants squash any sense of “other.”
Who is to say that one group’s ideas are better than another? As a society we collectively discuss the varied ideas and come to a consensus about ideal rules. Such “universal values” come as products of consensus. We allow for massive differences and yet work to make sense of the diversity. What is best for the group is not decided by a specific person; instead it is a concept determined by a massive conversation. One of our greatest accomplishment as a society is this allowance for diversity.
Perils in Pursuits
For a select category of products, consumer trust defines the relationship. Mary buys kosher beef with the confidence that her religious beliefs are not contradicted in her use of the product. In a sense, her need for the product stems not from solely her desire; instead, she purchases the item because it allows her to meet religious expectations and deliver pleasure. There is a dual role for products in many transactions- situations in which consumer desire involves multiple needs and expectations.
Consider violations of this trust. Vegans are shocked to hear of animal by-products in Chipotle’s beans. Jewish consumers are stunned to find that their supposedly kosher beef contains horse. The examples are numerous and spread throughout time; though, what remains common with each is this common violation of consumer trust and expectation.
Product failure happens all the time. A battery dies or a pixel fades to black. Consumers have come to understand planned obsolescence and regularly buy new phones, devices and toys despite having working models. Capitalism benefits from this system as innovation drives progress for both consumer and manufacturer. Perhaps the ideal economy is a world in which this dance is perfectly balanced and paced.
Despite this sense of what defines ideal, a world of competition creates benefits to cheat. To cut corners means to reduce costs and severe competition leads to a world where all cuts are on the table. The recent horse meat scandal in Europe is a prime example of the dangers of complicated networks and expected low costs. Expand the network out and more links become involved.
As we work towards greater levels of global competition we will see more violations of this consumer trust. Despite a greater concern for public health, as seen in America’s Affordable Care Act, the networks from which our health and society function grow increasingly less concerned with users who consume. When price becomes priority and reducing it the most valuable accomplishment there are no limitations to the means to reduce cuts. What today may shock us as appalling will likely pale as we demand more for less and blind ourselves with complex networks.
Staling Aura
Let me play a recording from 1961. Will you know its not from 1991? Assume you do not see me drop the vinyl on the record player or thrust the VHS into the VCR- would you know the era of the work of art? Certain arts are dated by the medium of production. A recording from the 1960s sounds like its from the 1960s. You can see the age of movies in their very nature. Though the story line is common, the date of a production informs our reading of a text, film, or song.
Walter Benjamin’s “The Work of Art in the Age of Mechanical Reproduction” considers our relation to art when it can be copied. If the gift shop sells a post card of The Mona Lisa, can we just skip the original and hit the cafe? Benjamin thinks not- he asserts an “aura” surrounds the original. An initial creation exists as something more than just an object. A painting is more than just some paint on canvas or the ideas suggested in the medium’s arrangement. The work is many things: a document of artistic creation? A historical document or record? This list is truly endless: art can be anything and everything.
Despite this ambiguous existence the work of art itself suffers from its means of creation. Media decays and technology evolves to place a work of art in history. As the work ages we gain a sense of how old it is. When the painting falls to shreds does Benjamin’s suggested “aura” become depleted? The Smithsonian Museum in Washington DC displays the flag that inspired Francis Scott Key to pen the Star Spangled Banner. The flag is highly tattered from its age and experience but is its aura affected? In the end it is the viewer that invests this flag with meaning. Might our flag, draped carefully from the garage inspire similar feelings from Key? Is it rather the battle or the moment that inspired Key?
(Please Don’t) Live Forever
Might one indicator of adulthood be the loss of interest in living forever? For the young and optimistic, life is rich with opportunity: fame and fortune are but a day away and paradise awaits. For others, a career and responsibility have transformed one’s days to a series of chores and tasks. Weeks become less collections of opportunities and more extensive lists of needs and chores to do. When life becomes a gigantic list of tasks these is little to look forward to.
For the workers, desire shifts to rest and, if one is capable of imagining a life beyond the flesh, a world of unlimited pleasure while still desired exists beyond the human life. When this becomes the accepted state, a life that does not end is nightmare.
No matter how one sees paradise, it is the future that holds the happiness. To the young this place remains reachable in a human life. “I’ll be famous when they know” or “one day I’ll be rich” are legitimate possibilities. To the rest a life becomes a burden before death. Gifted with the possibility of heaven, some think” In heaven, I’ll be happy” and toil day-to-day with a sense of future pleasure as the goal. Potential shifts to punishment and paradise lifts higher and higher.
No matter what the age a world of bliss and endless pleasure is the goal. For some this state is within reach while for others a more ethereal destination holds the key. We all want the endless candy bars and fields of vegetation. The only grand distinction lies in how: is it here within my reach or just beyond my life. If its death that gifts desire than an endless life is just delay and one that does not end a confounding source of terror.